Founder and CEO of EVIG – a clothing company for people like me; people who go all-in for their dreams and don’t stop until they’ve accomplished them. EVIG is a Viking word that means eternal. I grew up in a family steeped in Danish tradition and heard stories about the Viking and Norse culture from a young age. 

The Vikings had a firm belief in the eternal perspective and didn’t stop until their goal was accomplished. Many people think of Vikings as dangerous and bloodthirsty, which is 100% accurate, but it was their spiritual beliefs that helped them stay on track. The worst thing for a Viking wasn’t to die in battle, but to die of old age, never achieve that glory. A glorious death on the battlefield meant an eternity on Valhalla. Vikings went all in everything they did and I knew it was that kind of thinking that I wanted to share with people through EVIG.